Someone had to do it!
He is the epitome of everything a woman supposedly should want in a man – a beautiful chiselled body, athletic and tough like a man, but at the same time, he is a ladies man, romantic and chivalrous. He does these things so well that he’s on a whole other level in an almost divine way. The message that he sends to his ladies here is that their average men could also build up to be as manly as he by wearing the Old Spice scents. That way, the men will now smell like the Old Spice guy and be like “the man your man could smell like”.
It’s interesting how these commercials target the men initially through the ladies. It basically taps into men’s insecurities through women’s expectations on what a real man should be like which has been socially constructed over time.